I have tried a lot of different setting powders in my day. A lot of them can look dry and powdery, leaving an ashy look to the skin. Not this powder. The Laura Mercier Translucent Loose Setting Powder has a cult following, and there's good reason. It's the only powder I've found that truly locks foundation and concealer in place all day. I really wasn't a big believer in loose setting powders before trying this one. It makes the skin look almost blurry, like a soft focus effect. Pores and lines look less noticeable. Now for those of you who are into "baking" your makeup this is AMAZING for that. It can look a little dry under the eyes, so for that I would recommend their Secret Brightening Powder. I personally don't mind if it looks a little dry on myself so long as it stays on. They make a velour puff, sold separately, that gently presses the powder into the skin. This meshes it with the foundation instead of it just sitting on top like it would with a traditional powder brush. I would highly recommend this product and think its worth the $38!